How can you use social media effectively to create the maximum impact for your campaign?

It's undeniable that social media is an important factor in marketing for small businesses. How to get the best out of it and avoid spending hours wasting time on facebook is a tricky balance. SO ME Academy's founder Calum Brannan explores the various networks and how to amplify the reach of your content and make it work for the bar industry.

This video was recorded for an audience of bar owners and managers in the UK. It was recorded for the BOLS Business Class event. More information here.