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Become a Freelance Social Media Manager
Introduction to this course
Introduction - what you will learn, how to use this course and getting help (6:43)
The role of the Social Media Manager (8:09)
The role of the social media manager
Setting up your business
Creating your business - a few home truths (2:49)
Your unique proposition (4:12)
Building your brand - the 4 simple steps (2:46)
Naming your business (2:11)
Creating a website on your budget (yes, even for free!) (5:24)
Building your brand identity (4:01)
Customers, competition and services
Choosing your perfect customer (4:47)
Find your competitors and learn from them (7:56)
Services of a social media manager (2:42)
How much should you charge? (6:07)
Finding, attracting and landing clients
How do you reach & find clients? (7:05)
Events as a marketing tool
Using Google AdWords
Preparing for your first client meeting (6:45)
First meeting checklist
Meeting the client - goals and outcomes (4:53)
Landing your first deal (3:17)
Using freelance websites to attract clients
Delivering your services
Introduction to the services you can offer (1:10)
Guide to services of a SMM - Audit & strategy
Guide to services of a SMM - Account creation & branding
Guide to services of a SMM - Posting & responding on social media
Guide to services of a SMM - Blogging
Guide to services of a SMM - Contents & giveaways
Guide to services of a SMM - Social media monitoring
Guide to services of a SMM - Crisis planning
Guide to services of a SMM - Client training
Guide to services of a SMM - Social media ads
Interview: Day in the life of a social media manager with Lisa L Flowers (1:55)
Out-sourcing: saving you time & money? (4:23)
Guide to out-sourcing
Landing your first deal
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