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Social Media Marketing - The Complete Certificate Course
Introduction to this course & social media
Welcome to the Certificate Program (1:43)
What is Social Media and the broadening scope of Social Media (4:10)
The history of Social Media, then and now (4:03)
Your Social Media Strategy
Introduction Social Strategy & the Social Journey (5:10)
Vision & Goals (4:47)
The Social Media Audit (7:32)
Choosing your channels (4:11)
Final words on your Strategy (3:52)
Getting started with the social networks
Facebook: the quick start guide (16:25)
Twitter: the quick start guide (16:29)
Youtube: the quick start guide (7:45)
Google+: the quick start guide (9:27)
Social Media Content Marketing
An introduction to content marketing (3:51)
The 5 Types of Content Marketing (2:13)
Content Marketing Do's and Dont's (1:40)
Content Planning (3:24)
Content Marketing for Customer Services (1:35)
Content Marketing for Recruitment (3:26)
Facebook - What you need to know
Facebook: The Content Mix (4:30)
Scheduling Posts (1:38)
Creating Offers (2:34)
Post review function (1:13)
Moderation & age/country restrictions (1:00)
Page Messaging (1:53)
Call to Action Buttons (1:59)
Insights & Analytics (8:12)
Twitter - What you need to know
Privacy & Security (1:32)
Following & Tweeting (2:32)
Following Do's and Don'ts (2:40)
Notifications (1:00)
Pinning Tweets (1:21)
Basic Analytics (1:44)
NEW: Google Plus - What you need to know
NEW: Google Plus: The content mix (3:05)
NEW: Page managers (2:20)
NEW: Using and managing circles (4:05)
NEW: Google local (2:50)
Blogging
Why blog and key considerations (6:00)
Which platform? (2:06)
Create a Wordpress.com site (1:18)
What to post and how often (5:04)
Final thoughts (1:42)
How to win at blogging
Social media automation
Introduction to automation (1:36)
NEW: Engaging content - part 1 (1:38)
NEW: Engaging content - part 2 (2:46)
NEW: Scheduling & multiple network posting (2:22)
NEW: Why use Hootsuite?
NEW: Saved Searches (1:03)
Case studies
Tommy Hilfiger
Pinterest - Honda
Google+ - Cadbury
Facebook - Air Asia
Conent marketing - Red Bull
Youtube- Jamie Oliver
Following Do's and Don'ts
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